The Black Wellness Shop at BOXPARK Shoreditch
A Black girl's paradise in the heart of London.
In celebration of Yard + Parish's 4th Anniversary, we brought a dose of premium, melanin-focused innovations to the high street. Our BOXPARK pop-up shop was a curated edit of award-winning Black-owned skincare, wellness, and lifestyle brands like Black Girl Sunscreen, The Glowcery, Here We Flo, and more.
A Tropical Retreat
Rest and relaxation are integral parts of the Caribbean lifestyle so we brought the luscious, natural vibes to the heart of London. Our BOXPARK pop-up offered an immersive shopping experience featuring self-care & wellness treats, plus free daily workshops, treatments, and big island vibes:
From complimentary facials by Eléngé and a delicious tea-blending workshop with Thés Lac Rose to energizing Nootropics supplement samples from EMPWR Botanics and custom engraving with Pretty Letter Company, the week was filled with moments of Black Joy 💫🤎
Why is Black Wellness important?
By prioritising Black wellness we can address historical inequities, reduce health disparities, promote holistic well-being, empower individuals, celebrate cultural relevance, and build community, ultimately striving for health equity and equal opportunities to live healthy and fulfilling lives.
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