PRESS
For more info about working with us or for press inquiries, please send us a message to press@yardandparish.com
AS SEEN IN:
“We’ve always been dreaming together,” says Alesha Bailey about her partnership with Samantha Newell and the creation of their one-year-old e-commerce site, Yard + Parish. The platform focuses on promoting the work of Black creatives, and features products from garments and accessories for all genders to décor and beauty.
The time has almost arrived - just as the novelty of requiring nothing more than your wallet for a quick dash to the supermarket wore off - where we'll once again be lugging around our most impractical, unnecessarily over-stuffed bags. And we can't wait.
We've not carried - or even touched - our totes, crossbodies or baskets for almost four months, but considering we so often cursed needing to carry them everywhere, we'd be lying if we said we haven't missed this part of our wardrobe immensely.
Their sartorial power is undeniable, transforming an outfit from day to night, city to beach, bad to good with ease. So as we tire of tracksuit bottoms and begin to daydream about our post-isolation looks, now is the perfect time to invest in or update your bag repertoire. Admittedly, yes, we would find any excuse to do that...
Nothing beats the feeling of finding a really great boutique, right? With the world at our fingertips when it comes to shopping, a quick Google search can present you with an overwhelming amount of product to sift through. And that’s why stumbling across a great boutique, that collates a bunch of great things you’re bound to love, is so wonderful in every way.
It makes sense, therefore, that when we discovered online boutique Yard + Parish, we were overjoyed. Far from just another e-shop, Co-Founders of Yard + Parish, Alesha Bailey and Samantha Newell, seek out the chicest, most conscious, independent brands of the African Diaspora to curate an offering that champions a “natural, conscious and colourful lifestyle.” From jewellery and homeware to beauty and lingerie, a scroll through Yard + Parish’s offering proves an absolute feast for the eyes.
Here, Bailey and Newell explain what Yard + Parish represents and discuss why they’re encouraging the act of shopping consciously more so now than ever before.
Reed diffuser
Yard and Parish work with innovative, independent brands of the African Diaspora to make buying conscious products more accessible.
This diffuser exudes a heady rose and oud fragrance which will fill your home with a delicious, smoky scent.
An Online Curated Boutique
After struggling to find products that suit their hair, skin and style, London- based Torontonians Samantha Newell and Alesha Bailey co-founded Yard + Parish. The curated online boutique features independent Black-owned brands from across Canada and the U.K. From fashion to lifestyle, the lineup includes homegrown picks like leather bags from De Lovet, boldly patterned silk scarves by artist Yaw Tony and ethical jewellery from Omi Woods.
One Stop Shops
Yard & Parish – Yard & Parish want to make it easier to discover brands from the African diaspora and a recent shoot in Jamaica has got me craving the sunshine again. They sell handy gift boxes packed with treats from Élengé, Afro Hair & Skin Co, Luxemore and Naphtaly plus the most beautiful silk scarves by Live Liveth.
Discover the Diaspora with Yard + Parish
"As a heritage brand, the majority of our items are handmade by artisans. They are limited editions or even made to order and one thing they all have in common is a beautiful story. "
For more info about working with us or for press inquiries, please send us a message to press@yardandparish.com