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Press Kit Media

#DiscoverTheDiaspora

Yard + Parish is an online marketplace that showcases, promotes, and sells curated products made by independent brands of the African Diaspora. The brand boasts Caribbean heritage, paying homage to Jamaica through visual storytelling, which is incorporated into a signature aesthetic. Yard + Parish's Founders are Jamaican-Canadian cousins Alesha Bailey and Samantha Newell who launched the passion project in July last year. They wanted the brand's tropical imagery to come from an authentic source and believed it was important to be in Jamaica for the shoots and collaborate with local Models and Photographers.

Logos
  

 

Founders

 

Alesha Bailey | Co-Founder + Creative Director
Samantha Newell | Co-Founder + Director of Operations 
 
 
 

Campaigns

 

COUNTRY GIRL
The Country Girl Collection is an ode to the land of coffee, fruits and sounds. On location in the vast Blue Mountains of the island of Jamaica, the collection boasts playful patterns and explores a harmonious collaboration of countryside influences and metropolitan flare.

 

 

  
  
  
  
  
  
  
  
  
Photography | JIK-REUBEN PRINGLE
Videography | DANE NELSON
Make-up | DOMINIQUE MITCHELL
Assistance | DAVION LYONS

 

UPTOWN GIRL
Shot in Kingston, Jamaica. Local Supermodel Annecia Morgan washes us with impeccable grace and style as she strolls down the city's Waterfront.

 

 

Life_Liveth_Silk_Scarf_on_Model
De Lovet Verista Firestone
Black Model in Floral Dress Wearing- Omi Woods- YardandParish
imani bag devlovet on model
Model Posing with Negro Aroused Sculpture for_YardandParish
Omi Woods_Jewelry on Black Model_YardandParish
Photography | JIK-REUBEN PRINGLE
Videography | DANE NELSON
Make-up | DOMINIQUE MITCHELL
Assistance | DAVION LYONS

 

 

 

AS SEEN IN:

Yard + Parish ELLE Canada Feature

An Online Curated Boutique

After struggling to find products that suit their hair, skin and style, London- based Torontonians Samantha Newell and Alesha Bailey co-founded Yard + Parish. The curated online boutique features independent Black-owned brands from across Canada and the U.K. From fashion to lifestyle, the lineup includes homegrown picks like leather bags from De Lovet, boldly patterned silk scarves by artist Yaw Tony and ethical jewellery from Omi Woods.

Read the article HERE

 

 

One Stop Shops

Yard & Parish – Yard & Parish want to make it easier to discover brands from the African diaspora and a recent shoot in Jamaica has got me craving the sunshine again. They sell handy gift boxes packed with treats from ÉlengéAfro Hair & Skin CoLuxemore and Naphtaly plus the most beautiful silk scarves by Live Liveth.

Read the article HERE

 

Discover the Diaspora with Yard + Parish

"As a heritage brand, the majority of our items are handmade by artisans. They are limited editions or even made to order and one thing they all have in common is a beautiful story. "

Read the article HERE

 

  

For more info about working with us or for press inquiries, please send us a message to press@yardandparish.com